"History will be kind to me because I intend to write it." ~Unknown
What do you want your patrimony to be? Never thought about it before? Women today are far busier than our grandmothers or even our mothers ever were. From being a mum to wife to pupil to now being an entrepreneur, our patrimony - that which you will leave behind you - is in jeopardy. That fact of the matter is that when it comes to talking about legacy, women hesitate because it seems too self-centered. But I argue that we, as women of today, need to start preparation and designing our own legacy. It is not a matter of self-centeredness, but of creating a roadmap or blueprint for hereafter generations
What is a legacy?
According to Webster's Dictionary, a patrimony is "A gift left in a will or a thing handed down by a predecessor." It can give and be created while you are still alive. It can also be social or underground (we'll talk about this more later). In other words, it is not for the rich only - a very common myth that no one talks about, especially women.
So, what is it that you want to leave behind for those you love when you pass? A patrimony of obesity? A patrimony of drug abuse? Or a patrimony of service to others? I remember my mum once slamming her car into a tree because she fell asleep at the wheel while driving home from her third job. She survived, thankfully, but for many people, this is their life's story and it does not often end with a happy ending. My mum has given me a patrimony of hard work, dedication, tenacity, integrity and the point of education.
Leadership, Purpose and Vision: A roadmap to building your legacy
When it comes right down to it, building a patrimony is about being a leader. Leadership is positive behavior and/or sway on the community and/or family (this is a personal option that can impact your legacy). Therefore, before you can build your legacy, you must know your purpose. How do you know what it is?
First, you must be open to it - listen to other's ideas about what they see you as being good at. For example, if habitancy are always saying to you "Girl, you make the meanest chocolate chip macaroon cookies! You should sell these," they are confirming something the universe has been trying to tell you all along. Women, especially, tend to fend off these compliments by downplaying it: "Oh! This is nothing." Don't do that! You are essentially telling the universe (God, for some) that it/He made a mistake.
Your purpose can also come straight through tragedy: median Girl was created in response to the murder of my cousin (a victim of domestic violence, she left behind 7 children). My writing touch prepared me for this in that I learned how to write and tell a good story as an English major and now teacher of literature and composition. When it came time to put together the editorial article and style of median Girl, I was ready for it. Therefore, your purpose is directly related to what kind of patrimony you want to leave behind for your business or family/community.
More foremost than you could ever imagine is Vision; how do you define it and get others to result it? Tell your story when given the chance; how does it present to your purpose? You will talk about it if you believe in it. Sadly, women tend to second guess their products/services and themselves. For example, I used to tell myself that 'no one would buy my magazine because it didn't look like other magazines on the newsstands and I was "a nobody." No one knew my name and I had no money to bring to the table.' It took years of encouraging self-talk (and the loss of a lot of inherent sales) to downplay that horrible tape playing nearby in my head every time I tried to bring to life my vision.
Your vision must connect or resonate with others. We, as women, share a common bond: being a woman. I use this to speak about and promote median Girl. We may come from separate ethnicities or socioeconomic backgrounds, but we all touch joy, pain and heartache as women. We all have dreams that are sometimes crushed or deferred because of society's pressure to make us conform to its standards of femininity (i.e., housewife, wife, and businesswoman).
You must also have a workable plan - this is where you need to spend a lot of time in improvement once you have hashed out clearly your willingness to be a leader and result your purpose. You can't ask habitancy to result you or to spend in your vision if you have no idea what it is or how it works, looks, smells, taste, etc. As a leader, you are responsible for not only your word and actions, but the well-being of others.
How can networking help to build a legacy?
Networking is about building relationships, so you must go for networking events that you are truly interested in attending and are in line with your business objectives/market. Time is money and once it's gone, you cannot get it back. So, do some explore first before attending any networking events. When you get there, talk to habitancy about their business; ask them how can you be of service to them? Don't just stand in a dark angle and cower or worse, stick to the click. Engage people. Be an active listener as it is not always about you and you only.
Use your gut instinct when choosing habitancy to talk to habitancy at these networking events. Truth be told, some habitancy are just there to make money and will use whomever they can to do it: women are good with their instincts, so listen to your gut. Also understand that you cannot help everyone and everyone cannot help you - that's why referrals are Very foremost to not only your business, but in creating a patrimony - but be meticulous about referring the wrong people. If person has not paid you for your services, do not refer them to another business they could stiff. It will look bad on you, not them. Use those instincts!
Most habitancy forget this vital part of networking: the result up. result up the connections made at these networking meetings with lunch or morning meal or tea just to chat. While there, share your story here if asked to - don't go into a diatribe: keep it short, sweet, easy and to the point. Discuss your products/services (don't second guess their response) - you are building connections. result up this meeting with frequent communications via email or phone. This is naturally confirming connections and building a strong network.
Once habitancy know who you are and what you are about, they will remember you when they hear things "in the wind." For example, when I was an menagerial assistant, I used to tell my co-workers that I was studying to be an English teacher. One of them heard about a teaching job expo and told me about it. I went and was hired on the spot. So began my work in education and ultimately the birth of median Girl Magazine.
Forging business and community Alliances
Work with habitancy who are doing what you are doing, but perhaps with a separate angle. Sponsor an event for a inherent alliance to introduce their business to the community. This shows that you are willing and able to work with others. You can also host an event to introduce your business and your goals for the community. For example, I host a tea party every December for median Girl, but I always donate proceeds from the silent auction to a local woman's charity or non-profit. I announce this on all of the flyers and marketing material - message: not all things is about just my business. Ask some of your local competitors to be your guest.
If you are reasoning about forging an alliance with an organization, explore the business first before preparation to build an alliance. Make an appointment to speak with key persons/decision makers. Before you go, however, prepare an informal plan of operation - again, this is a opening to tell your story. At the meeting, build how you can be of service to them and visa versa (ask questions to build this further). perhaps you could offer services such as, free products, time, space, Pr, etc. Anything you offer, do not let it severely impact your lowest line. This is about building alliances wisely that will advantage both businesses' lowest line in the long run.
Market your business or persons as a community centered entity. Begin to build yourself as having integrity, flexibility and service. Here is where underground vs. Issue exposure comes into play. Anything you Issue to the media, make sure it is what you want released and that all parties mentioned are in agreement. Some things you may not want the social to know because you just wanted to do it (be aware of your motives). Sources of media to Issue information to if you choose to go social include: books, website, articles, social speaking engagements, e-newsletters, social service announcements (Psas). In the end, your credit will moderately begin to build as your alliances come to be solid and fruitful. Remember, habitancy remember good deeds and spread the word - but they also remember bad deeds and spread the word.
How can community involvement add to the lowest line of your business?
It can, but is this your ultimate goal? Getting your business involved in community activities/activism is a move that should be thought about considered. It can bring more loyal customers/clients to your business. The business can grow financially and in size due to exposure increase. Your credit for integrity, loyalty, vision will attract all of the above as well. But beware! habitancy can smell greed and selfishness...and that can ruin more than just your lowest line.
Ultimately, we are here to serve others - if we keep this in focus, your business and/or personal life will prosper for it and your patrimony will be the benchmark for others to emulate and prosper from. Remember! Your gifts/talent = purpose = vision = services = patrimony = connection to God (or Higher Power).
So what do you want your patrimony to be for yourself and your business? Write it down: make it plain, according to scripture. That's the first thing. The rest is up to you.
breaking news
Creating A patrimony In The community And In firm
breaking news
